Work

Proof over portfolio.

These are demonstration projects — built to show the systems, not claimed as client work. As real engagements complete, their measured results will replace them.

Demonstration project

Corner & Vine

Cafe — Grey Lynn

Problem

The menu lived in an outdated PDF, opening hours differed between Google and Instagram, and the booking link was buried in a bio.

What changed

Structured menu with dietary markers, one source of truth for hours and holiday hours, directions and parking, and booking one tap from the menu.

Delivered

  • — Leads plan storefront
  • — Structured menu
  • — Hours & Maps source of truth
  • — Table booking integration
Demonstration project

Harbour Plumbing Co.

Plumbing — Auckland

Problem

Every enquiry arrived as a one-line message. Unanswered leads evaporated and quotes started with a 10-minute interview.

What changed

Structured quote flow with emergency routing, job type, suburb and photo upload. Camera-roll work became a proof gallery.

Delivered

  • — Leads plan storefront
  • — Emergency vs standard enquiry paths
  • — Photo-based quote flow
  • — Google Business connection
Demonstration project

Coats & Covers

Painting — North Shore

Problem

Strong completed work existed only in the owner’s camera roll. Customers could not tell interior repaints from exterior restoration work.

What changed

Gallery restructured by job type with before/after pairs. Quote flow separates interior, exterior and commercial from the first step.

Delivered

  • — Leads plan storefront
  • — Before/after proof structure
  • — Interior / exterior quote flows
Demonstration project

TradeLine Supplies

B2B supplier — East Tāmaki

Problem

The full product range lived in a spreadsheet and a 40-page PDF. Customers rang to ask if products existed; search engines saw nothing.

What changed

Spreadsheet imported into a structured, filterable catalogue with specifications, price ranges and quote-only products.

Delivered

  • — Catalogue plan storefront
  • — CSV import pipeline
  • — Structured product data
  • — Feed-ready catalogue records

Want your business to be the first case study with real numbers?

Start with an audit